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Mark is a dynamic leader and sales professional with 22 years' experience in the Audio Visual channel and has held senior management positions across manufacturers, distribution and resellers. Solution selling was instrumental in all my past successes and will be instrumental in the go to market strategy oft MW Squared.
When we looked at the digital signage market and how the technology was being sold we had to do something different. That's when the idea of creating the mobile exhibition suite was conceived, showcasing a full end to end solution to the end customer is key in helping to educate them in why a signage solution is more than just "nuts and bolts" (Hardware).
The Mobile Exhibition Suite was our answer, having invested in a 7.5 T Lorry that's fully commissioned as a full blown solutions room we are now going country wide to promote the benefits of digital signage to our reseller partners and end client's. Demonstrating that through a content strategy, best of breed hardware, integration of existing data, interactive content and real time monitoring, a reduced TCO can be achieved giving a greater ROI!
Martin is a highly accomplished signage consultant with 10 years of experience in the audio visual and digital signage industries. He has developed solutions for high-profile clients, including Burger King (SSP), BUPA, Compass Group and Transport for London. Martin's understanding of the business requirement and his experience enables him to take operational and communication challenges and turn them into solutions that improve the bottom line and delivers a ROI.
Demystifying "digital signage" is critical for the market to mature.
The platform must provide future planning for scale and integrate seamlessly with existing data without the need for custom scripting and bespoke software. Once deployed real time management and monitoring are equally as critical to reduce the TCO.
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